Are you ready to elevate your makeup artistry to new heights? We are bringing you exclusive Masterclasses from industry-leading makeup artists who are ready to share their experiences and skills with the next generation of MUAs! 

Take your career and business to the next level by up-skilling your techniques, learning from those that have done it before you and finding inspiration and motivation across the industry. 


"I wanted to thank you for creating an amazing platform. I feel the market is flooded with people selling you their knowledge on how to get on in the industry but a lot of them are just in it for themselves and what they gain and it's not really about us the consumer. Already I feel that the three Professionals were so generous with their knowledge and experience and I absolutely loved watching the interviews as well as the tutorials. I cant wait to see what's next!"

-Lucy Jones, MUA-

"Can I just say that the videos and tips from the artists so far have been SUPER useful in expanding my techniques and has given me the confidence to try something more creative and with meaning. What sets you apart from other sites is that you have already got a number of working makeup artists that are at the top of their game (not just one!) sharing their knowledge - so it's like going to a top London Makeup Academy in the comfort of your home but at a fraction of the price!... and also having access to the videos for the duration of the membership to revisit techniques is extremely helpful!"

-Thanh Siddiqui, MUA-

- Tina Alfeim, MUA -
- Dylan Taylor, Makeup student -
- Ivanka Troncheva, MUA student -

"I love that everything works smoothly. The artists that are on the platform are so nice and sharing in their masterclasses so comfortably, it is as if talking to a friend!"

- Tina Alfeim, MUA -

"So easy to use and amazing knowledge shared by industry professionals!"

- Dylan Taylor, Makeup student -

"I love that the makeup artists are honest about their journey."

- Ivanka Troncheva, MUA student -


What is included in your membership?

  • Unlimited access to our library of Masterclasses which consist of two parts:

    • Tutorial: watch our Artists as they design on the spot, create iconic looks, unveil their techniques, give an insight in how they approach clients and adapt the looks based on their models and industry niche

    • Career section: beyond the artistry, Artists will delve into what it takes to build a long-term career in the beauty industry. Learn about navigating the industry, building a portfolio, set etiquettes, and more from those who have successfully carved their paths

  • Access to all new Masterclasses that are published within the membership period

  • Summary notes including a list of products used in the tutorials 

  • Insight into the kit hero products of our talented Artists

  • Access to exclusive discounts and brand promotions to build up your kit

  • Price lock-in of the membership fee for as long as you remain a member


Is Behind Beauty only for professional makeup artists?

Behind Beauty was set up as a means of further education, career development and a source of inspiration for upcoming and established makeup artists. However, anyone with a keen interest in makeup, interest in the industry or considering a career in the industry could benefit from our Masterclasses. Just note that some of the tutorials will assume some prior knowledge in makeup theory or application.

I have been a makeup artist for years. Can I still learn something on the Behind Beauty platform?

We strongly believe that everyone still has something to learn and can be inspired by other artists. Our Artists bring with them a wealth of experience and knowledge of recent industry trends. Furthermore, we cover multiple niches within the beauty space so you might pick up inspiration from an unexpected corner of the industry. 

Do I get access to all Masterclasses?

Yes. Behind Beauty works on an annual membership basis. Once you become a member, you will have access to all Masterclasses in our library plus any Masterclasses that we publish in your membership year.

Where can I watch the Masterclasses?

All our Masterclasses can be viewed online through the Behind Beauty platform. Our website adapts to phone and tablet browsers so you can watch our content anywhere as long as you have an internet connection.

How long do I have access to the Masterclasses?

You will have access to the Masterclasses throughout your membership period, which is one year from the day you bought the membership. If you do not cancel your membership, you will automatically be charged and get access for the next year.

Can I become a member if I do not live in the UK?

Yes, you can access the content on the Behind Beauty platform from anywhere in the world as long as you have an internet connection. Please note that we charge the subscription fee in British Pounds.

Is it possible to get a refund?

We offer refunds within 14 days of your purchase in case you change your mind. Our only condition is that you have not watched more than 15 minutes of Masterclasses on our platform (to clarify, this is 15 minutes on our platform in total, not of each Masterclass separately). If you satisfy this condition, you can email us on support@behind-beauty.com and start the refund process with us.

Is there a membership on a monthly basis?

We currently offer our memberships only on an annual basis. The main reasoning for this is that our annual membership fee is lower than what any of our Artists' standalone Masterclasses would cost - and you get access to all of them for that price! 

How do I cancel my membership?

Once signed into your account, you can cancel your recurring membership by clicking My Account or Dashboard from the top navigation menu. Select Billing and locate your subscription plan at the bottom of the page. Click Change Plan and Cancel Membership. Your membership will be cancelled and your access will be removed at the end of your current payment period.

Please note that we do not refund any fees already paid for the membership period, but you will continue to have access to the platform through to the end of your current membership period.

Which Artist will host the next Masterclass?

Keep an eye on our social media channels (follow here our Instagram or TikTok) to stay updated on the latest news. Also, subscribe to our newsletter here to be the first to know when a new Masterclass is launched.

Click here to read our full list of FAQs

LEARN. GROW. BE INSPIRED. Anywhere, anytime!

You can view our Masterclasses from any device, so you can watch and learn whenever and wherever it fits in your busy schedule!

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